The Study of the Impacts of Salespeople’s Gender, Professional Competence and Physical Attractiveness on the Consumers' Purchasing Intention to High Involvement Products ─ The Case of Automobile Selling Business
碩士 === 大葉大學 === 管理學院碩士在職專班 === 99 === The purpose of the study is to explore the impact of salespeople’s gender, professional competence and physical attractiveness on the consumers' purchasing Intention . Through a review of previous literatures, the research framework was developed. Hypothese...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83276626175697840909 |