The Study on the Influence of Chained Convenience Stores’ Promotional Gifts by Collecting Points Gained by Required Purchase Amount for the Consumers’ Purchase Intention
碩士 === 大葉大學 === 管理學院碩士在職專班 === 99 === In the competitive economic market, different chained convenience stores with almost the same commodities and prices have been offering promotions with free gifts in order to increase sales, build brand awareness and customer loyalty. The chained convenience sto...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15413366366986682067 |