Experience Marketing and Customer Experience Management in Restaurant Service：A Study of Analytic Induction Method
碩士 === 大葉大學 === 管理學院碩士在職專班 === 99 === With the coming of the experience economy, consumer’s motivation are rapidly changing and getting more and more complex, and making consumer choice is no longer just due to the feathers and benefits of product. Therefore, how to provide good consumption exp...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42889448670779109409 |