The Effectiveness among the Willingness to Purchase Extend Products，the Preference of the Mother Brand and Product Fit about the Digital camera in Mainland China and Taiwan
碩士 === 大葉大學 === 管理學院碩士在職專班 === 99 === The purpose of this research is to discuss about digital camera the product category similarity, the preference of the parent brand, extension of product preferences,and willingness to purchase extend products, and The research in Taiwan and Mainland China to r...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/v75y35 |