The Effect of Usage of Social Networking Sites Applications on Sites Stickiness: Using Facebook As An Example

碩士 === 大葉大學 === 管理學院碩士在職專班 === 99 === With the surging of WEB 2.0, site like facebook has become the top of SNS in just a few years. A survey has shown some users renounce using FACEBOOK because it wastes time. Therefore, to keep up the stickiness of its users is an important issue. Stickiness i...

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Bibliographic Details
Main Authors: Hung, Yuwen, 洪郁雯
Other Authors: Hsu, Chinlung
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/97042098509924424487