The Relationship between the Marketing Strategy of Convenience Stores and Customer Satisfaction

碩士 === 大葉大學 === 管理學院碩士在職專班 === 99 === The convenience store in Taiwan was grown up from 80’s, now become the most serried area of catena convenience store in the world. Under the gradually saturated condition, the customer’s satisfaction becomes more important at each system. The marketing strategy...

Full description

Bibliographic Details
Main Authors: Tseng, ChihMing, 曾志明
Other Authors: Li,Chung-Kai
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/33549917415523180314