Online Shopping Values, Online Shopping Behaviors and Related Factors of College Students

碩士 === 大葉大學 === 教育專業發展研究所碩士在職專班 === 99 === The main purpose of this study was to investigate the statistical distribution among online shopping patterns, hedonism, utilitarianism and online shopping behaviors of undergraduate students from different backgrounds. The correlation among online shopping...

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Bibliographic Details
Main Authors: Weng, Hsiao-Yun, 翁筱雲
Other Authors: Huang, Der-Hsiang
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/07321155952437241629