Understanding the Continuance Use Behavior of e-Books
碩士 === 逢甲大學 === 企業管理所 === 99 === As the increasing popularity of and the current development of E-books, there has been little research that focus on consumers’ psychological motive for digital content and the price consciousness that influence continuance intention. Therefore this study examines us...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26089451054045067769 |