A Study on Stragetic Management of Life Insurance Industry--An Example of "Blue Ocean Strategy"

碩士 === 逢甲大學 === 風險管理與保險研究所 === 99 === Abstract It has caused the life insurance industry intended to have a heavy finance burden who ever sold too much insurance policies which were in high assumed interest since the date September 15, 2008, Company Lehman Brothers declared it got bankrupt, and...

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Bibliographic Details
Main Authors: ming-fen wu, 吳明芬
Other Authors: none
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/72326302311041679300