| Summary: | 碩士 === 逢甲大學 === 風險管理與保險研究所 === 99 === Abstract
It has caused the life insurance industry intended to have a heavy finance burden who ever sold too much insurance policies which were in high assumed interest since the date September 15, 2008, Company Lehman Brothers declared it got bankrupt, and following the U.S. insurance giant AIG Group announced its financial crisis, and also the International Financial Reporting Standards (IFRS), brought more stringent policies of the insurance reserve escrow system into force.
According to the assessment of experts, if even the excellent European Insurance Group which has one hundred years history is unbearable to IFRS increasingly tight criteria, the future of the relative weak insurance companies in Taiwan should be worried. Although the FSC may temporarily delay the implementation of IFRS, once again the impact will be also bound as long as once renounced ROC GAAP and shift to IFRS and international standards. Therefore the life insurance industry has had a quick adjustment of the pace of response to external the future business strategy is becoming more important.
Based on the business environment is changing, the traditional strategy of companies like stressing low-cost, differentiation, focusing on a particular market segment to achieve business performance of enterprises have to be changed. In this study, focusing on how to applied beyond existing demand, the order to correct the principles of strategy, which are put in the book "Blue Ocean Strategy" to the life insurance industry to overcome major organizational obstacles, and implement into endless blue ocean strategy, but get rid of discussing below how to use the analysis tools, architect and reconstruct the market boundaries, focus on swing side of the digital vision, create a blue ocean. Study strategic management theory into a new model for today''s life insurance industry in current confusing status, make the life insurance industry have practical experience and thought of management theory.
In this study, Chapter 1, Introduction, Chapter II, analyzes the literature of strategic management is to compare the characteristics of the major schools of thought, opinion, analysis tools and architecture to explain the "Blue Ocean Strategy" a book in its entirety, understand its relation to other schools of strategic management and theory differences and characteristics of "Blue Ocean Strategy" Blue Ocean Strategy put forward six principles, and the life insurance industry''s current situation and characteristics for analysis.Chapter III, analysis and architecture of life insurance blue ocean.Chapter IV, six principles of how to follow blue ocean strategy, including 1st - reconstruction of market boundaries, 2nd -focus on vision, digital put aside,3rd -go beyond existing demand, 4th - the order of strategies has to be correct, 5th - overcome obstacles of major organizational, 6th –get the implementation into strategies, how to apply in the life insurance industry, and also analyzing separately, example and description, and on the sustainability of the life insurance industry blue ocean strategy and update of issues were discussed. Chapter V, integrate the preceding chapters of this study, conclusions and recommendations, applications and results, and the value for life insurance companies on how to innovate and create market demand, and create no new competition in the market, and the recommendations.
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