The Impact of Celebrity’s Endorsers Nationality on The Effect of Consumer Animosity
碩士 === 逢甲大學 === 國際貿易所 === 99 === Although academics have proven that animosity can influence a consumer’s preference and choices, they did not test the impact of animosity on consumers when a product or brand has different types of association with the consumer’s hated country. Will the influence of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25015672701165945929 |