The Effect of Country-of-Origin image, Animosity and Perceived Risk on Consumers’ Initial TrustAn Examination in Service Sector
碩士 === 逢甲大學 === 國際貿易所 === 99 === The purpose of this research is to investigate the effect of country-of-origin image, animosity and perceived risk on consumers’ initial trust in the service sector, and also to check the simultaneous effect of animosity and general trust on the level of initial trus...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57345729250385222741 |