The effect of exaggerated tactic in advertising on purchasing intention to green products－the moderating effect of altruism, egoism, and green involvement
碩士 === 逢甲大學 === 國際貿易所 === 99 === Due to the environmental awareness, green marketing is growing. In order to maintain companies’ competitive, enterprises will use different green marketing tactics to attract consumers. Green advertisement is in common use, the advertising media including TV, newspap...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03083164774435406132 |