Market Segmentation and Positioning for Container Carriers-A Case Study of Taiwan -North America Routes

碩士 === 逢甲大學 === 運輸科技與管理學系 === 99 === This paper explores market segmentat ion and positioning analysis for container carriers by identifying the appropriate variables establishing market segments,market posi t ioning and key strengths and weaknes ses of service at t r ibutes perceived by direct acco...

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Bibliographic Details
Main Authors: Jui-yang Kao, 高瑞陽
Other Authors: Da-jie Lin
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/28697204950268990403