Market Segmentation and Positioning for Container Carriers-A Case Study of Taiwan -North America Routes
碩士 === 逢甲大學 === 運輸科技與管理學系 === 99 === This paper explores market segmentat ion and positioning analysis for container carriers by identifying the appropriate variables establishing market segments,market posi t ioning and key strengths and weaknes ses of service at t r ibutes perceived by direct acco...
Main Authors: | Jui-yang Kao, 高瑞陽 |
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Other Authors: | Da-jie Lin |
Format: | Others |
Language: | zh-TW |
Published: |
2011
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Online Access: | http://ndltd.ncl.edu.tw/handle/28697204950268990403 |
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