Market Segmentation and Positioning for Container Carriers－A Case Study of Taiwan -North America Routes
碩士 === 逢甲大學 === 運輸科技與管理學系 === 99 === This paper explores market segmentat ion and positioning analysis for container carriers by identifying the appropriate variables establishing market segments,market posi t ioning and key strengths and weaknes ses of service at t r ibutes perceived by direct acco...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28697204950268990403 |