The Development of Packaged Tea Beverage from First-Mover Advantages of Product Category and Diffusion of Innovations Perspective
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 99 === Packaged tea beverage’s market share of Taiwan Beverage Market overall revenue of approximately five billion each year nearly one-third, is the largest product category of beverage, and its taste and packaging materials of the rich and varied, and also develop a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73001328519430921115 |