The Effect of Corporation Merger and Acquisition on Brand Equity
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 99 === An experiment was conducted to explore the effect of M&A between Strong Brand Equity and Weakness Brand Equity. This study was based on the Communication Testing Instrument Industry and using the Keller(2009) Building A Strong Business-To-Business Brand Guid...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54148114273732363973 |