The Study of Conformity Influenced by Online Word-of-Mouth
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 99 === The purpose of the research is to study the interaction among Internet Word of Mouth, Conformity and Purchase Intention. We use three variables - The Credibility of Word of Mouth, The Reliability of Source of Message, and The Proficiency of Receiver - in studyin...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/33214945072001321904 |