Investigating the Influence of Library Service Innovation and Brand Equity on Readers’ Behavioral Intentions: A Case Study of Far-East University Library
碩士 === 遠東科技大學 === 創新設計與創業管理研究所 === 99 === With modern information technology applications rapidly well-developed, libraries are no longer the only way for readers to obtain knowledge. In order to attract more readers to utilize the library, we regard the library as a service organization in the rese...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/y4gtx5 |