Investigating of Service Innovation, Consumption Experience, Involvement and Customer Loyalty: An Empirical Study of Department Stores in Tainan

碩士 === 遠東科技大學 === 創新設計與創業管理研究所 === 99 === The service industry plays an important role in Taiwan. The data recently from the Ministry of Economic Affairs, Taiwan, shows the Sales and Annual Growth Rate of General Merchandise had a significant growth in 2010 compared to 2009, in which the Departmen...

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Bibliographic Details
Main Authors: Tung, Shu-Chin, 董淑琴
Other Authors: Lee, Ming-Shing
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/g4zmar