A Study on Interaction of Local Cultural Activities and Tourism Marketing –Jiaosi Spring an Example
碩士 === 佛光大學 === 未來學系 === 99 === The purpose of this study is to understand the influence of cultural event of Jiaosi hot spring on local sightseeing industry, and the traveling behavior and the customer degree of satisfaction of tourist who participated in Jiaosi hot spring event, and to analyze t...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41787571899555525780 |