An Analysis on Infotainment Sports Marketing: An Example of Taiwanese TV Broadcasting MLB Games
碩士 === 輔仁大學 === 大眾傳播學研究所 === 99 === The purpose of the research is to analyze sports marketing strategies each adopted in 2010 MLB Taiwan Games and MLB games broadcast on TV. The research finds out the differences in sports marketing between Taiwan and American broadcasting units by analyzing and co...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05181524829585627935 |