The Relationships among Materialism, Hedonic, Centrality of Visual Product Aesthetics, Fashion Consciousness, and Consumer Innovativeness
碩士 === 輔仁大學 === 心理學系 === 99 === The purpose of this study is to find the relationships among materialism, hedonic, centrality of visual product aesthetics, fashion consciousness and consumer innovativeness. The valid sample is 474. SEM with LISREL computer program was used to distinguish two competi...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02572122497467240049 |
| Summary: | 碩士 === 輔仁大學 === 心理學系 === 99 === The purpose of this study is to find the relationships among materialism, hedonic, centrality of visual product aesthetics, fashion consciousness and consumer innovativeness. The valid sample is 474. SEM with LISREL computer program was used to distinguish two competitive models in this research. The results are as follows: (1) People with higher hedonic have higher materialism; (2) People with higher materialism have higher centrality of visual product aesthetics; (3) People with higher materialism have higher fashion consciousness; (4) People with higher centrality of visual product aesthetics have higher fashion consciousness; (5) People with higher fashion consciousness have higher consumer innovativeness.
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