Enhancing important-performance analysis by integrating Kano model for quality improvement: with case study on food and beverage industry.
碩士 === 輔仁大學 === 管理學院經營管理碩士學程 === 99 === Importance-performance analysis (IPA) is a well-known tool used in developing organizational market strategy. However, IPA has an assumption of independence between importance and performace in which is invalid in certain situations; it may mislead service imp...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46096292326018465330 |