The study of targeted advertising on competition.
碩士 === 輔仁大學 === 經濟學研究所 === 99 === This paper studies the situation of consumers uniformly distributed over the market,whereby three firms, namely a global firm and two local firms, are located in two connected spatial markets. We assume that consumer preferences are heterogeneous.By advertising, fir...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14390778734146317835 |