The study of sensory experience and aesthetic experience affect experiential quality and experiential satisfaction - a case study of Taipei international flora exposition
碩士 === 輔仁大學 === 企業管理學系管理學碩士班 === 99 === With the booming development of the Experiential Marketing in the marketing field, the experience has been integrated into life. This study first collected and summarized the aspects from the viewpoints of the sensory experience and aesthetic experience, t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78760614362124778000 |