Exploring critical success factors for web shopping platform operation using the Kano Model
碩士 === 輔仁大學 === 企業管理學系管理學碩士班 === 99 === Owing to the growing number of Chinese internet users and the gradual maturation of network techniques, the CNNIC provided the “China network shopping marketing research report in 2009”, and the data shows that network shopping marketing in China contains cons...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59116754387032133661 |