Primary Study and Reserach on Wacoal's Assigned Sales Representative to Franchise Stores

碩士 === 輔仁大學 === 織品服裝學系 === 99 === In managing the brand, companies adopt different branding strategies to deal with time period; changes in market conditions; and even different stages of the distributing channel evolution in order to be closer to its consumers. Wacoal has adopted multichannel marke...

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Bibliographic Details
Main Authors: Ho,Ya-Tse, 何亞澤
Other Authors: Dr. Ta-Kuang Hsu
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/46620082333319066540