Product Category and Price Effects on Financial Risk of Internet Group Buying－Interpersonal Ties Strength as Moderators
碩士 === 輔仁大學 === 織品服裝學系 === 99 === As the online group buying popularizing, consumers enjoy shopping in the lowest price, they would feel different degree of financial risk when deciding to buy different kinds of product with price. In addition, the social networking service provides pipelines to...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/38779377463724408528 |