The Relationships among Store Image, Personnel’s Social Rapport Customer Affection and Loyalty: The Moderating Effects of Clothing Retail Type
碩士 === 輔仁大學 === 織品服裝學系 === 99 === In the theory of consumer behavior, there were a lot of papers discussing customer loyalty, but few of them were considering the relationship among store image, social rapport, and customer loyalty in the same time. The purpose of this research is to know the relati...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68137850193417518697 |