The Influences of Brand Image, Brand Prominence and Shopping Motivation on Purchasing Intention of Fashion Brand
碩士 === 輔仁大學 === 織品服裝學系 === 99 === Recently, researchers introduced “brand prominence”, the new construct was defined as the extent to which a product has visible brand name or markings that help ensure observers recognize the brand. Some researchers indicated that consumers’ demands would increase i...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/32364905387392681893 |