The Impact of Fear Appeals on Advertising Effect of Health Food for Older Adult -- The Moderating Effect of Advertising Appeals, Message Framing and Perceived Health
碩士 === 輔仁大學 === 餐旅管理學系碩士班 === 99 === As the living standard rises, consumers concern about healthy topics day by day. However, more and more researches have proven fear appeal is persuasive and efficient academically and practically. Based on The Extended Parallel Process Model（EPPM）, the main...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01511783126750054799 |