A Study on the Customer Preference of Animated Spokes-Characters for Enterprises
碩士 === 玄奘大學 === 國際企業學系碩士班 === 99 === In today’s keenly competitive markets, advertisement has become an indispensable and important tool in which spokesperson even plays a role of soul. A business could take advantage of popularity and expertise of their properly selected spokesperson to attract the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51974273804218815313 |