Brand Apparel Industry of Channel Conflict
碩士 === 醒吾技術學院 === 全球運籌管理研究所 === 99 === Channel distribution is one of the tools that an enterprise used to increase their competitiveness. In order for the firm to raise their market share, multiple channels are used as part of their key marketing strategies. However, there are conflicts arise from...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67787311635595779988 |