The Effects of Social Competence versus Professional Competence on Salesperson Performance: Customer Trust as a Mediator
博士 === 義守大學 === 管理研究所博士班 === 99 === The determinants of salesperson’s performance have long been a topic of great interest and importance to marketing researchers and sales managers. However, what and which constitutes the importance of competence in salesperson’s performance and the mechanism that...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61061300756733282802 |