Using Anchoring Theory to explore the Communication Effects in Negative Rumors Messages
碩士 === 義守大學 === 企業管理學系碩士班 === 99 === In recent years, with the internet to become an indispensable part of in our lives that a wide range of network message through e-mail or website spread with it far and wide. The targets of the network rumors referent a particular object or event (Wang & Lo,...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30994840114703155049 |