The Research of Spillover Effect between Endorsers and Brands
碩士 === 義守大學 === 企業管理學系碩士班 === 99 === Previous studies have mostly been related to the promotional effect of a single endorser with regard to a specific brand. However, there are insufficient studies regarding the relationship between a single endorser and multiple products. Tripp, Jensen and Carlson...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45185117932963594064 |