Resarch in Key Factors of Success of Co-Branded Cards Issuance and the Future Marketing Strategies
碩士 === 義守大學 === 財務金融學系碩士在職專班 === 99 === This study is conducted and concluded with survey, literature review and depth interview with 4 banking experts. I hoped to realize the key successful factors and future marketing strategies of co-branded cards issuance with Factors Analysis. The result shows:...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48834648022373412169 |