REPETITIVE MESSAGE EFFECT IN SOCIAL MARKETING
碩士 === 義守大學 === 管理學院管理碩士班 === 99 === This framework paid attention to the effects of repetition message on Planned Behavior Theory. An experiment was conducted in which these effects were examined for a message repetition effect at three levels of message exposure. Repetition effect as a commercial...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59468594890073650296 |