The Impact of Scent on Brand Attitudes: A Comparison between the Effects of Recent and Frequent Priming
碩士 === 義守大學 === 管理學院管理碩士班 === 99 === This research primarily focused on the effect of scent tendency and congruence between scent and brand on consumer brand attitude, including brand memory, product quality and purchase intention. We also made further inquiry into the effects of two plausible moder...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93133495177918999139 |