The Effect of Film Marketing on Tourists’ Image- The Case of Korean Drama

碩士 === 義守大學 === 管理學院管理碩士班 === 99 === Recent years, people all over the world attribute globalization to the development of internet technology and economic growth worldwide. General speaking, the combination of internet and multimedia enable foreign viewers or local users to be impressed by the cult...

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Bibliographic Details
Main Authors: Hsuan-Wei Cheng, 鄭瑄瑋
Other Authors: Hsin-Wei Fu
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/29073762024288523929