The effects of origin country image, consumer characteristic and sales channel on consumer’s attitude toward the cosmetics - Take the Fujian Xiamen and Zhangzhou market of Mainland China as an example
碩士 === 國立高雄應用科技大學 === 高階經營管理研究所碩士在職專班 === 99 === With the increasing China GNP in recent years, Chinese people gradually prefer consumption products, and thus their consumption patterns show significant change.Cosmetics is a representative in such trend because makeup is regarded as polite behavior...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92400307387541074428 |