The Influence of Factors on Consumer’s Purchase Intention Toward Brand and Extension Brand- Perceived Risk and brand commitment as Moderators
碩士 === 國立高雄應用科技大學 === 企業管理系 === 99 === In the past, there were a lot of studies discussing about the factors affecting the purchase intention of people, but they did not clarify the relationship among the variables affecting these constructs. When exploring the factors affecting people’s purchase i...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19252091468373423233 |