Will the Fund Company’s Brand Affect Life Insurance SolicitorSelling Investment-oriented Insurance Products Behavior?-A Case Study in F Investment Consulting Company
碩士 === 國立高雄應用科技大學 === 金融資訊研究所 === 99 === The studying case for this assay is based on the five major life insurance agents who contracted with the F investment company. The research is base on the following two major. The brand strategy affects the selling investment-oriented insurance products and...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64205357494183623055 |