A Study on the Consumer Behavior of Credit Card Installment Payment

碩士 === 國立高雄應用科技大學 === 國際企業系 === 99 === In this time of constant change, the domestic credit card market is highly competitive, thus customers demand higher service quality and better product features to bank credit card accordingly. In the past, the banks were focused on the volume of circulation; a...

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Bibliographic Details
Main Authors: TSAI-TAO CHEN, 陳才道
Other Authors: Ph.D. Shu - Fang Liu
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/28628445475797243581