Investigating why consumers post positive and negative electronic word-of-mouth on-line based on Justice Theory and Theory of Planed Behavior
碩士 === 國立高雄應用科技大學 === 資訊管理系 === 99 === According to recent studies, online consumer reviews played an important role in purchase decisions for shoppers. This paper tries to understand what factors lead customers initiative writing comments on the on-line opinion platforms after purchase. Based on Ju...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79630622759779118485 |