An Event-related Potential Study of Brand Extension
碩士 === 國立高雄應用科技大學 === 資訊管理系 === 99 === Brand loyalists have more repetitive purchasing behavior and higher intention to purchase brand extension products are the core of enterprise brand assets. This study, comprised two pilot experiments and two formal experiments, used the Event-related Potent...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44495510076685110436 |