Effects of Personal Experience and Story Telling on Tourists’Souvenir Purchasing Intentions
碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理系 === 99 === This research aimed to study the influences of story-telling and type of experience on tourists’ intentions to purchass travel souvenirs and to discuss what is the most popular type and feature of souvenir for tourists. This research employed a quantitative...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42252344495787159163 |