A Study of the Relationship among Food Lifestyle, Diet Motivation, Experienced value, Experienced Quality, Customer Relationship Quality and Brand Performance for Restaurant Customers

碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理系 === 99 === The purpose of this study is to explore the relationship among food lifestyle, diet motivation, experienced value, experienced quality, customer relationship quality and brand performance from consumers’ viewpoint experience in three metropolitan areas of Ta...

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Bibliographic Details
Main Authors: SHU-FEN HSU, 許淑芬
Other Authors: Chang-Ching Tsai
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/97870857039791245076