The influence of market heterogeneity on the relationship between destination’s image and tourists’ future behaviour
碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理系 === 99 === The purpose of this study was to segment the target markets using the need for variety for the Kenting National Park. The study different tourist cluster destination’s image, tourist’s satisfaction, service quality, and future behaviour is producing a diffe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96817584557714064977 |